"SOFT & SCANDI"
NEOCON SHOWROOM 2019
When we set out to design our very first showroom for NeoCon 2019, we knew one thing – we want visitors to feel intimately immersed in the Hightower brand. A departure from the traditional showroom where as many items are included as physically possible, we wanted our space to be memorable, unexpected, and to invite guests to linger for awhile.
We partnered with Casey Keasler from Casework Interior Design to help us bring our vision to life. Her thoughtful eye for details and for creating spaces that make you feel something gave the Hightower showroom a totally unique perspective.
We partnered with Casey Keasler from Casework Interior Design to help us bring our vision to life. Her thoughtful eye for details and for creating spaces that make you feel something gave the Hightower showroom a totally unique perspective.
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We believe that the story of a space is just as important as the design and the objects that go into it.
Casey Keasler, CEO of Casework
Gimbal Lounge Chair, Lowback - Rocker Base
Starting at: $3,370
A light and airy aesthetic paired with intentional details, such as the terrazzo countertop from Concrete Collaborative, gave the design a calming vibe while still feeling contemporary and livable.
A light and airy aesthetic paired with intentional details, such as the terrazzo countertop from Concrete Collaborative, gave the design a calming vibe while still feeling contemporary and livable.
Price varies by Configuration
Starting at: $1,501
Price varies by Configuration
Starting at: $1,501
Starting at: $403
Starting at: $375
Starting at: $403
Starting at: $375
Products from our European brand partners helped bring the Atrium space to life. The FourLikes Modular Collection created a banquette style seating area, complete with a meeting booth with canopy for those private moments of calm. The Nest Easy Chairs from +Halle made for a comfortable space to tuck away from the chaos for a moment and recharge.
Nest System Tables, 55" Depth - Bar Height
Price varies by Configuration
Nest System Tables, 55" Depth - Bar Height
Price varies by Configuration
No shortage of laughter and good times was had during the show. What really brings a design to life is the people who use it. We loved seeing where visitors would gravitate and linger while enjoying the showroom.
No shortage of laughter and good times was had during the show. What really brings a design to life is the people who use it. We loved seeing where visitors would gravitate and linger while enjoying the showroom.
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We were thrilled and honored to receive the IIDA’s Best Small Showroom Award for our debut showroom at NeoCon. Countless hours and a team effort went into this project, and we hope it inspired you to take a moment and linger awhile.