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"SOFT & SCANDI"

NEOCON SHOWROOM 2019

When we set out to design our very first showroom for NeoCon 2019, we knew one thing – we want visitors to feel intimately immersed in the Hightower brand. A departure from the traditional showroom where as many items are included as physically possible, we wanted our space to be memorable, unexpected, and to invite guests to linger for awhile.

We partnered with Casey Keasler from Casework Interior Design to help us bring our vision to life. Her thoughtful eye for details and for creating spaces that make you feel something gave the Hightower showroom a totally unique perspective.

We partnered with Casey Keasler from Casework Interior Design to help us bring our vision to life. Her thoughtful eye for details and for creating spaces that make you feel something gave the Hightower showroom a totally unique perspective.

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We believe that the story of a space is just as important as the design and the objects that go into it.

Casey Keasler, CEO of Casework

A light and airy aesthetic paired with intentional details, such as the terrazzo countertop from Concrete Collaborative, gave the design a calming vibe while still feeling contemporary and livable.

A light and airy aesthetic paired with intentional details, such as the terrazzo countertop from Concrete Collaborative, gave the design a calming vibe while still feeling contemporary and livable.