“A NEW LIGHT”

NEOCON SHOWROOM 2023 / 2024

They say the third time is the charm. And while we’ve loved each unique design of our Chicago showroom space, Hightower’s third transformation is certainly not lacking in the charm department. This space is all about color, confidence and owning your energy and power. We sought to inspire and delight, while creating a feeling of inclusion for all. Exciting, optimistic, and enticing, we hope this space encourages you to venture out from the comforts of home, and to take up space in the world.

While striking and dynamic visually, this new design also seeks to capture a lightness and a certain carefree feeling that sparks joy while functioning in numerous practical ways. Like the ease and comfort of our award-winning Flote Collection, featured here, we hope this space inspires you to float through your day with a sense of delight.

The core of each of our showroom designs are the unexpected details. While you may not know what you’ll find in each room you step into, thoughtful elements like repeating patterns and color combinations help draw you through the space and maintain a cohesive feeling. The high contrast and unique pairing of blue, burgundy and bold stripes are found throughout, from the entryway to the kitchen to the commons.