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Shop the Look

“A NEW LIGHT”

NEOCON SHOWROOM 2023 / 2024

They say the third time is the charm. And while we’ve loved each unique design of our Chicago showroom space, Hightower’s third transformation is certainly not lacking in the charm department. This space is all about color, confidence and owning your energy and power. We sought to inspire and delight, while creating a feeling of inclusion for all. Exciting, optimistic, and enticing, we hope this space encourages you to venture out from the comforts of home, and to take up space in the world.

"If Harry Styles was a showroom, that is what we want.”

Jessica Ahlering, Former Director of Revenue Operations

While striking and dynamic visually, this new design also seeks to capture a lightness and a certain carefree feeling that sparks joy while functioning in numerous practical ways. Like the ease and comfort of our award-winning Flote Collection, featured here, we hope this space inspires you to float through your day with a sense of delight.

“The Flote Collection was created to be used in 
common areas of socialization, retreat, or escape, and bring a sense of contentment through customization and comfort.”

Shawn Sowers, Design Director

Light plays an integral part in any design. Whether shining through the windows, glowing from a wall sconce, or bouncing off a disco ball, the way light plays in this space feels exciting and ever-changing.

Light plays an integral part in any design. Whether shining through the windows, glowing from a wall sconce, or bouncing off a disco ball, the way light plays in this space feels exciting and ever-changing.