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Shop the Look

"NoMad Collab"

Collaborative Showroom NYC — 2024

A new showroom design located in Manhattan’s NoMad neighborhood, featuring six commercial interior brands spearheaded by Karen John, founder and CEO of Heartwork and Natalie Hartkopf, CEO and Co-owner of Hightower. We invite you to shop through the images of the collaborative space and be inspired by what can happen when like-minded brands put their efforts together.

With extra room at Heartwork and the lease set to end, Karen John called fellow leader Natalie Hartkopf for advice, and they began to brainstorm. The pair realized that there is strength in numbers and that if they could harness this collective power, and create a destination, it would be beneficial to all.

"We are so excited to have this unique shared space with brands that offer quality bespoke products made thoughtfully and responsibly for the commercial interiors market"

- Natalie Hartkopf, Hightower CEO/ Co-Owner

Solutions in the space include furnishings, fabrics, and acoustic treatments, but rather than keep each separated into delegated areas within the showroom, there’s an integration which is not typical. “It’s a seamless experience, different from a shop-in-shop concept,” John noted. “We really thought about the companies and the pieces that could sit alongside one another to complete the space."

Solutions in the space include furnishings, fabrics, and acoustic treatments, but rather than keep each separated into delegated areas within the showroom, there’s an integration which is not typical. “It’s a seamless experience, different from a shop-in-shop concept,” John noted. “We really thought about the companies and the pieces that could sit alongside one another to complete the space."

For specifiers who don’t have time to make six stops in a single day, it also presents an efficient, streamlined process. They are welcome to sit and work or take a break in the showroom, a perfect opportunity to try a chair or pod themselves. Clients can visit and envision how certain options might fit in their interiors, which are familiar and comfortable.

Looking to the future, the local team members for the NoMad Collab are already been drumming up creative ideas on how to welcome and engage the design community and clients. This includes hosting events with thought leaders, casual happy hours for various design teams, and more interactive events that are on the docket for 2025.

Want to experience the space for yourself?

Head to our showrooms page to schedule an in-person or virtual tour.