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Shop the Look

THE TOWARD COLLECTION

FROM HIGHTOWER STUDIO X ANNE BOYSEN

Toward is a brand new collection from Hightower Studio rooted in Anne Boysen’s rich history as a Danish designer. A sofa that Anne has been meticulously perfecting for over a decade has been completely revamped and elevated from a single product to an entire collection that seamlessly blends curves with linear design.

Growing up in a family of carpenters, architecture, design and quality craftsmanship were ingrained in Anne from a young age. So when she met Natalie Hartkopf, CEO of Hightower, they immediately bonded over their shared passions for unique design and sustainable craftsmanship. And from there, the rest is history… or should we say… the future!

Toward began as Anne’s student project in 2012, embracing how humans will use furniture over the next decade. From there it became a single personal use sofa with Erik Jorgensen in the late 2010s, and now after a complete redesign with the Hightower Studio design team, Toward has finally reached its end goal. A sustainable, built-to-last modular collection that supports a diverse set of users and needs.

Toward began as Anne’s student project in 2012, embracing how humans will use furniture over the next decade. From there it became a single personal use sofa with Erik Jorgensen in the late 2010s, and now after a complete redesign with the Hightower Studio design team, Toward has finally reached its end goal. A sustainable, built-to-last modular collection that supports a diverse set of users and needs.

“To be honest, the world doesn’t need more furniture; what we need is better furniture, and we need to design furniture that can last for a very long time.”

- Anne Boysen

Even with its colorful history, Toward is a completely new product. Anne worked closely with Shawn Sowers and the Hightower Studio Design Team to change seat depth, back pitch, leg design, and so much more to create the ultimate modular comfort solution. One that is not only beautiful and versatile, but sustainable too.

2 Sofas. 17 Modules. Endless Possibilities.

Whether you’re looking for a sofa or a full modular solution, Toward is for you. Our extensive modular system gives you the flexibility to build the shape your space needs and the expansive functionality of Toward allows the user to utilize every aspect of it to their advantage. The movable armrests allow the user to either create personal space, collaborate with the person next to them or even create a personal lap desk when you flip them over. Every detail of Toward has been designed to perfection.

Inspired by Anne

Anne’s passion for Toward didn’t end at product design — so if you’re looking for color or textile inspiration, she’s got you covered. Since the distinct lines of Toward take inspiration from shapes found in nature it only makes sense that Anne’s colors were too. From dark emerald jewel tones, to calming yellow shades, or even a bright cream - Toward can really shine in every aesthetic.

Made different by design.

With plenty of furniture manufacturers to choose from, Hightower Studio sets itself apart with impeccable service, quality, and choice.

How will you take on Toward?