Beyond the Showroom

This year, Hightower is taking a different approach to NeoCon and Design Days. Rather than gathering our collections within one showroom, we’re showing up across Chicago through a series of partnerships with brands that share our commitment to purposeful design.

From acoustically focused workspaces and flexible commercial interiors, to hospitality-inspired settings designed for gathering and connection, each location offers a unique perspective on how Hightower products exist within shared spaces. Together, they demonstrate how Considered Solutions adapt to different applications, needs, and ways of working.

Check back throughout the week as we reveal how Turf, Shaw Contract, Fellowes, and Mantra Inspired Furniture have integrated Hightower products into their spaces. We can’t wait to see what unfolds and to be inspired alongside you.

THE MART | Floor 10 | Showroom 1048

Great spaces don’t just look good — they sound good, too. At Turf, acoustic performance and visual expression work hand in hand, creating environments that support the people using them throughout the day.

Within the showroom, Hightower’s Proto Seating & Tables Collection and Flote Lounge Collection are integrated alongside Turf’s acoustic solutions, illustrating how furniture and sound management can work together to create more intentional workplace experiences.

THE MART | Floor 10 | Showroom 1014

Shaw Contract’s showroom explores the role design plays in shaping culture, creating connection, and influencing how people experience space. Through thoughtfully curated environments and material applications, visitors can engage with new ideas and possibilities for the built environment.

Featured within the showroom, Hightower’s Adapt Modular Collection demonstrates how flexible furniture solutions support collaboration and evolving needs. Positioned at the center of the space, Adapt invites visitors to pause, gather, and experience Shaw’s latest introductions from multiple perspectives.

Fulton Market | 311 N Green Street | Suite 950

The Fellowes Design & Experience Center located in Chicago’s Fulton Market district, blends workplace innovation, architectural systems, and material exploration into a space designed for connection. A warm, layered aesthetic featuring new material partnerships, architectural details, and workplace innovations creates an inviting backdrop for connection. Part showroom, part laboratory, and part collaborative gathering space, the environment is designed to bring people together and build 
lasting relationships.

From the Flote Lounge Collection that welcomes you at the entrance to thoughtfully integrated applications of Kona Modular, Gimbal Seating, Proto Tables, and Hari Seating throughout the space, Hightower products are featured alongside Fellowes’ architectural systems and workplace solutions, illustrating how complementary products can create more complete
workplace environments.

THE MART | Floor 7 | Booth 7-7054

Created by Mantra Inspired Furniture, this welcoming retreat encourages visitors to slow down, gather, and reconnect amid the energy of the show. Built around the warmth of solid American hardwood and the belief that great design should feel human, the space invites visitors to step away from the rush of the show and stay awhile.


At the center of the experience are Hightower’s Social® Tilt & Turn seating collection paired with Mantras Rally Convertible Conference Table — a design that seamlessly transforms from meeting table to ping pong table, encouraging both productivity and play.

These relationships extend beyond NeoCon and Design Days. Several of the brands featured throughout Chicago are also helping to shape Hightower’s upcoming High Point showroom renovation, reflecting the trust, creativity, and shared vision that continue to drive our work.

Whether you’re visiting THE MART, Fulton Market, or planning a future visit to one of our partner spaces, we invite you to see Hightower in context and discover how Considered Solutions come to life through thoughtful design.

Connect with your local Hightower representative to learn more or to schedule a tour.